![]() We allowed our members to vote on what they thought was the most important Air Force 1, then the community inspired where we wanted to take the silhouette with. So, we started from our heritage, the place where we can explore some of the past stories of the Air Force 1. When you think about what Nike silhouette comes to mind, no silhouette better interprets the most democratic or expressiveness than the Air Force 1. We wanted to democratize community and co-creation. Ron Faris: From our perspective, we back to the values that we have at. “Our mission is to create inspiration and innovation for every athlete in the world.” With further plans to expand its mainline of footwear offerings, Hypebeast caught up with Nike’s Ron Faris to find out more about the platform, what it means for the future of footwear, and more. SWOOSH looks to define what the future of virtual footwear looks like. SWOOSH is the marketplace of our future.” “We are exploring new ways to tell stories and create relationships while removing the barriers and limitations of a physical product, with more members choosing to express themselves across physical and digital worlds. “The Our Force 1 collection shows how Nike will continue to innovate at the intersection of play and culture for the future of sports,” Ron Faris, of Nike Virtual Studios said. SWOOSH will also introduce other utilities and benefits, such as exclusive physical products and experiences. Each virtual sneaker will come paired with a 3D file that the owner can download and use to express themselves and in the future. SWOOSH members will then be alerted when they can open their new box and discover which Our Force One 1 shoe it contains. In the “New Wave Box,” members could unlock a classic archive from 2007 or later, while each box is also designed with the four Your Force 1 winners, which are virtual sneakers designed by. Members who get their hands on one of their favorite classics will either receive an archive AF1 released between 1982 to 2006, or it could even be a custom Air Force 1 with a nostalgic twist. SWOOSH’s very first collection has been presented, with Nike unveiling one of its most famous silhouettes, the Air Force 1, in a drop model different from your average - beginning with two digital boxes: the “Classic Remix” and the “New Wave.” It’s the place where all-new virtual creations will be held and where projects designed for the current digital generation can be accessed, removing the barriers of physical products while leveraging the virtual technology that is shaping the future of sport. SWOOSH is a new Web3 movement and community in the sneaker world that already has more than 330,000 members.
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